Fashion & Luxury Business
Bachelor Fashion Management by EIDM
Through this transversal training program, you will develop a global fashion mindset with courses like Sustainable Fashion and Trend Forecasting, in which today’s social issues are explored.
Beyond gaining a strong fashion culture, your entrepreneurial drive and strategic thinking will be placed at the forefront. Thanks to industry projects led by fashion practitioners, you rapidly get immersed into the reality of the fashion business as you get to work on hands-on projects in a team.
In your role as future manager, you will learn the best practices in human resources management in order to lead your team towards success and know how to build a team within a multicultural environment. You will learn to think like a strategic merchant whereby a good understanding of the multifaceted retail sector is essential in order to plan an international retail strategy and guarantee the growth of a fashion business.
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Pedagogical objectives
- Analyze the evolution of fashion trends throughout the 20th century
- Demonstrate a good understanding of communication tools and fundamental pillars of branding and propose relevant ideas to increase online brand visibility
- Establish a marketing strategy, demonstrate problem-solving skills and creativity throughout group projects
- Establish a commercial strategy, identify a distribution channel based on a brand’s positioning, target customers, select point of sales and master negotiation skills
- Explore the latest innovative business models putting fashion technology or sustainability at the core of the business strategy
- Formulate strategic recommendations to brands based on an in-depth research of the market trends and competitive landscape
- Identify the management styles adapted to a team, understand how to leverage a team’s commitment, encourage and federate a team
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Courses and Rhythm
Initial training only
4 course days per week
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Evaluation methods
- Continuous controle / attendance
- Project
- Internship & Thesis
- Community service
- A minimum of 10/20 must be obtained for each criterion
- No partial validation of skill blocks
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Teaching methods
Through our teaching methodology, based on classroom lectures, analysis of real situations through specific projects and internships in companies, we prepare you to face complex challenges with critical thinking. This enables you to make decisions and communicate your ideas clearly and effectively.
Our goal is to strengthen your business and leadership skills to solve problems in business management, especially in the fashion industry.
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Prerequisites
- Bachelor 1st year : a high school degree is required
- Bachelor 2nd year : minimum 1 year of university studies/higher education duly completed (60 ECTS validated or equivalent), with a 4-week intensive compulsory course before
- Bachelor 3rd year : minimum of 2 years of University studies/Higher Education duly completed (120 ECTS validated or equivalent), with a 4-week intensive compulsory course before
Level of English language competence needed to follow an English-taught year of studies : B2
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Career Opportunities
- Brand Manager
- Marketing manager
- Communication manager
- Retail manager
- Purchaser
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Certification
Bachelor’s Degree “Chargé de développement marketing et commercial” (Marketing and sales development manager).Registered in the National Register of Professional Certification in France, Level 6, recognized by the French State (RNCP – FEDE n°36375″). Obtaining 180 ECTS credits (European Credit Transfer System)*
*The degree awarded is an official foreign qualification recognized by the French authorities and does not have the status of an official degree in Spain. This website has been updated in February 2024. ACE Education has the right to modify it for academic, legal or commercial reasons.
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Tuition fees
Year 1 : 9 690€
Year 2 : 9 690€
Year 3 : 9 690€
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Academic Programme
YEAR 1
History of Brands and Designers
Sociology of Fashion
International Fashion
Global Trends
Introduction to Marketing
Consumer Behaviour
Fashion & Digital
360° Communication
Commercial negociation & sales techniques
Introduction to HR
Fashion System
Fashion Buying & Sourcing
Textiles
Foreign languages
DTP
Pack Office
Soft skills
Italian Fashion & Craftsmanship
Seminar in Milan
French know-how in luxury industry
Seminar in Nice
Project with a company
YEAR 2
Accounting
Entrepreneurship
International business
Market research
Omnichannel distribution
Sales strategies
E-business
Digital Marketing & Community Management
Fashion communication strategies
Media & Advertising
Photography
Operational Marketing
CRM
Influence marketing
Fashion Merchandising
Visual Merchandising
Foreign languages
DTP
Soft skills
History of Contemporary Fashion
Cultural influences in Fashion
Magazine creation
YEAR 3
Fashion Brand Management
Fashion Retail Management
Brand Design
Strategic Marketing
Funnel Marketing
New Business Models
Finance for Manager
Corporate Law
Strategic Management
European culture
International project management
HR Management
Intercultural management
Sustainable Fashion
Foreign Languages
Anglo-saxon business culture
Seminar in London
Professional project
Internship
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Campus Location
ACE Madrid: Paseo del Prado 40, access via Calle Cenicero, 9 Madrid (28014), Spain (EU)
Where to take this course?
Companies that recruit our students
- Agnès b
- ALAIA
- Alexandre Vauthier
- Ba&sh
- Benefit
- Burton of London
- BERLUTI
- BONOBO
- Cartier
- CELINE
- Mercier champagne
- CHANEL
- Chantal Thomass
- CHEVIGNON
- Christian Louboutin
- CLARINS
- Comptoir des contonniers
- Maje
- MAUBOUSSIN
- VOGUE
- DIOR
- Diane Von Furstenberg
- DIESEL
- GIORGIO ARMANI
- GIVENCHY
- GUERLAIN
- HELMUT LANG
- IKKS
- INES DE LA FRESSANGE
- JACQUEMUS
- KENZO
- Lagardère
- LEVIS
- LONGCHAMP
- LOUIS VUITTON
- LVMH
- MAC
- Sandro
- SONIA RYKIEL
- SAINT LAURENT
