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Sport Management

Global Sport Business Master by ESBS & AMOS

A 2-year master’s programme with 2 titles. Academic visits to Chicago, Seoul, and Munich. Entirely in English.

For two years you will have the opportunity to immerse yourself in an unforgettable learning experience, discovering and learning about the management of sports organisations, events, and facilities, from a global and purely technological perspective.

A master’s programme entirely in English, with which you will visit cities on three continents (America, Asia, and Europe) and delve into the industry’s digital world and technological developments through GSIC, powered by Microsoft.

  • A digital programme
  • Developed by GSIC powered by Microsoft
  • 100% in English
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NEXT INTAKE

October 2025

YEAR 1

1 semester focus sport management Europe + ISPO study seminar Munich (Germany) 5 days

1 semester of focus sport management Asia + study seminar in Seoul (South Korea) 4 weeks

YEAR 2

1 semester focus sport management in the United States + 4-week study seminar in Chicago (USA)
1 semester of international work experience

or

1 to 2 semesters of study at one of our partner universities (Erasmus+ Programme)
4 to 6 months’ international work experience

  • Pedagogical objectives

    • Our main goal is to introduce you to the sports industry. We will be your connecting bridge to this exciting industry.
    • You will learn hands-on sport business management:
    • Classroom sessions and practice through case methods
    • Support and expertise of professional lecturers from the industry.
    • You will gain an in-depth understanding of the industry
    • academic visits to the USA, Germany, and South Korea.
    • You will study digital transformation in sports organisations, through the GSIC powered by Microsoft.
    • You will develop a rich network of contacts for your professional life, through teachers, industry professionals, peers, and professional experience
  • Courses and Rhythm

    • Initial training only
  • Evaluation methods

    Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral exams, etc.) and twice a year by mid-term exams. A research dissertation will be produced and presented in English to a jury at the end of the 5th year. Certification is obtained by capitalising on all the skill blocks and defending the final dissertation in English.

  • Teaching methods

    Our professors are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. The sessions alternate theoretical contributions with practical applications. Work and production in sub-groups are encouraged, as is international work experience.

  • Prerequisites

    A university degree is required to enrol in our master’s programme and become a professional in the management and direction of sports organisations, facilities, and events.

  • Career Opportunities

    • Your own company
    • Marketing
    • Sponsorship
    • Sports events management
    • Sports facility management
    • Sports club management
    • Business Development
    • Internationalisation
  • Certifications

    Professional Master in Global Sport Business.

    CUALIFICAM Certification from the Foundation for Knowledge Madrid+D for the Quality of Professional Master’s Programmes certification.

  • Tuition fees

    Year 1 : 11.260€

    Year 2 : 11.260€

  • Academic Programme

    Year 1

    • MODULE: SPORT EVENTS (5 ECTS)
    • MODULE: SPORTS PRODUCTS (6 ECTS)
    • MODULE: STRATEGIC FINANCE, ACCOUNTING AND ENTREPRENEURSHIP (7 ECTS)
    • MODULE: FOCUS EUROPE (6 ECTS)
    • MODULE: STUDY TRIP IN GERMANY (6 ECTS)
    • MODULE: PERSONAL DEVELOPMENT (2 ECTS)
    • MODULE: DIGITAL TRANSFORMATION (GSIC POWERED BY MICROSOFT) (6 ECTS)
    • MODULE: SUPPLY CHAIN MANAGEMENT (4 ECTS)
    • MODULE: DIGITAL MARKETING AND FAN ENGAGEMENT (GSIC POWERED BY MICROSOFT) (4 ECTS)
    • MODULE: PROFESSIONAL EXPERIENCE (1 ECTS)
    • MODULE: FOCUS ASIA (6 ECTS)
    • MODULE: STUDY TRIP TO CHINA (7 ECTS)

     

    Year 2

    • MODULE: SALES (2 ECTS)
    • MODULE: REGULATION (1 ECTS)
    • MODULE: SPORT ANALYTICS (GSIC POWERED BY MICROSOFT) (4 ECTS)
    • MODULE: BIG DATA AND BUSINESS ANALYTICS (GSIC POWERED BY MICROSOFT) (10 ECTS)
    • MODULE: INTERNATIONAL CAREER (2 ECTS)
    • MODULE: GLOBAL LEADERSHIP (3 ECTS)
    • MODULE: FOCUS USA (3 ECTS)
    • MODULE: STUDY TRIP TO CHICAGO (5 ECTS)
    • MODULE: THESIS AND FINAL PROJECT (GSIC POWERED BY MICROSOFT) (20 ECTS)

    MODULE: INTERNSHIP (10 ECTS)

  • Campus Location

    ACE Madrid: Paseo del Prado 40, access via Calle Cenicero, 9 Madrid (28014), Spain (EU)

Companies
that recruit our students

Equipment manufacturers, sports equipment distributors

  • Adidas
  • Quicksilver
  • Madewis
  • Sporeo
  • Billabong
  • Lacoste
  • Le Coq Sportif
  • Nike
  • TOM TOM
  • Renault Sport Racing
  • Salomon
  • Asics
  • New Balance
  • Decathlon
  • GO SPORT
  • OXBOW
  • New Balance

Media and new media

  • Webedia
  • Canal+
  • BEIN SPORT
  • L’Equipe
  • EUROSPORT
  • M6
  • RMC
  • Media 365
  • RTL
  • Le Vestiaire Nantais

Fitness and recreational sports sector

  • UCPA
  • FDJ
  • Uban Soccer
  • CMG SPORT CLUB
  • Winamax
  • Neoness
  • Recrea
  • Urban Challenge
  • Hoops Factory
  • Keep Cool
  • Le Five
  • Letrot
  • Simalti
  • L’Orange Bleue
  • Go Park
  • PMU
  • AS Fitness

Marketing, communication and digital sport consultancies

  • Havas Sport & Entertainment
  • Quaterback
  • Opta
  • Lagardere Sports and Entertainment
  • Sportlab Group
  • Orange
  • Sporteasy
  • Youfoot
  • EDF
  • BCM Sports
  • LOSC
  • Stadline

Federation and Sports clubs

  • Stade Rennais
  • FC Nantes
  • Fenix Handball
  • Stade Toulousain
  • Fontenilles FC
  • JSA
  • Chelsea Football Club
  • A.S Monaco
  • NBA
  • RC Lens
  • LOSC
  • French Table Tennis Federation
  • OM
  • OL
  • Nice Volley-ball

Student Experience

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Lisa Estudiante 3er año European Bachelor Sport Marketing and Event management

"Este programa me ha brindado mucho, gracias a las prácticas profesionales y a las múltiples experiencias laborales que he tenido. He descubierto diversos campos, como la gestión, la comunicación, la gestión de eventos... ¡He podido conocer a profesionales de la industria y ampliar mi red de contactos! La posibilidad de ir al extranjero en el segundo año del programa de licenciatura a Londres o Madrid es una verdadera ventaja. No solo lingüísticamente, sino también personal y profesionalmente."

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Nathalie Graduated student

“During my training in the GSBM, I had access to the highest levels of expertise regarding sport international business in Europe, in Asia and in the USA with a focus on the newest trends in industry. The real added value of the programme has been the international lecturers, who have large and diversified experience. Throughout these two years, I learnt how to manage multiple projects with deadlines to meet, which allowed me to gain professional experience finalised with a contract in the UK.”

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